We have been following the “people talking about” metric for more than a month now, on over 700 pages. The current undisputed champion seems to be Guarana’ Antarctica (I am told a great Brasilian beer) with over 2 million fans.
They managed to have up to 80% talking about this to fans ratio.
It is unclear to me what exactly they are doing right and how they are doing it. They seem to get a lot of shares and to post a lot of questions. Other than that difficult to tell.
Apparently (credits to Michael Chiavetta) they launched an ad campaign and have probably ran Facebook ads. The ad was centered on a video that, at least on youtube, seems to have been seen by only a few thousand people.
In my previous post I said that – for large pages – the people talking about metric was mainly driven by new fans (a number that for large pages is often higher than the number of comments, likes, answers to questions eccetera). In the case of the Guarana’ page, this does not seem to work.
The upper blue line represents our talking about metric. Remember this represents the total of the last seven days. The yellow line represents the increase in number of fans (or likes, whatever you want to call them) relative to seven days before. The read line (unless I have got something horribly wrong) represents the difference).
In other words the read line represents the number of talking about the page that were not becoming new fans, and therefore evidently “talked about” the page in some other way. Wow.
Of course, since the yellow line indicates the net variation of fans (we have no info of “unlikes”) the real number of new fans might be bigger and the difference between the two lines smaller. No idea of what is going on here.
In any case in one month Antarctica’s number of fans went up from 1.3 to 2.0 million. On some days (rather “groups of 7 successive days”) the number people talking about Guarana’ was as high as 1.4 million. For the whole of November the talking about this to fans ratio has never gone under 30%.
Did I write something in a previous post about the fact that “once pages grow over 2 million fans, the 5% ratio becomes virtually unattainable”?
Saude!
Guarana Antarctica
Let us first preface that although you can buy Guarana sodas from other brands, Guarana Antarctica ($29 for 12pk) is the best tasting brand bar none. We worked our way through college in a Churrascaria, and took advantage of our employee discount to get as much of this tasty beverage as possible! With a unique berry taste and the perfect amount of fizz, this soda is Brazil's beverage of choice, soooooooda-licious!
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